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JCPenney and SPARC Merge in Bet to Revive Iconic Brands and Stores

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JCPenney and SPARC Merge in Bet to Revive Iconic Brands and Stores
Customers enter a JCPenney store in San Bruno, Calif., on Sept. 1, 2023. Justin Sullivan/Getty Images
Panos Mourdoukoutas
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Business Analysis

JCPenney and SPARC Group are merging into a new organization in a bet to revive more than a dozen iconic brands and more than 1,000 store locations. Experts are optimistic about the deal, provided the new organization’s leadership overcomes several execution challenges.

Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”