Is Trust or Innovation More Important for a Brand in 2021?

Is Trust or Innovation More Important for a Brand in 2021?
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Entrepreneur
Updated:
By Darpan Munjal
Covid has changed the way many businesses operate. 2020 and 2021 have tested many of us as business people, as leaders and as entrepreneurs. We have been constantly pushed to pivot and innovate our lives and to adapt to a new world, whether that involves making online experiences more personal, going green or integrating new technologies. On top of that, a growing understanding of society’s responsibility for marginalized communities has further shifted business priorities.

But what comes next? How can businesses adapt in an era of pandemic fatigue, social change, fear, and languishing?

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