Instacart said it is ending a pricing experiment that allowed different customers to see different prices for identical grocery items after consumer advocates said the practice could inflate grocery bills at a time when households are already struggling with high food costs.
In a blog post published on Dec. 22, the company said it would immediately halt all “item price tests” conducted on its platform, acknowledging that the practice fell short of customer expectations at a time when inflation-weary households remain sensitive to grocery bills.
