Starting Sept. 20, Impossible Foods Inc. will finally offer its eponymous plant-based burger in U.S. grocery aisles. The Impossible Burger will make its retail debut at 27 Gelson’s Markets locations in Southern California before expanding its retail presence in the fourth quarter and in early 2020, the company said in a statement. The product will arrive in additional unnamed stores, including on the East Coast, later this month.
The product has already multiplied across restaurant menus, including Burger King locations nationwide, after starting at New York City’s Momofuku Nishi in July 2016, but until now it hasn’t been available as a raw product to consumers.
