How Website Accessibility Affects Your Brand’s Reputation and Success

How Website Accessibility Affects Your Brand’s Reputation and Success
Stock photo of a website being displayed on a tablet next to other Apple devices. Pixabay/Pexels
Entrepreneur
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400x30 Entrepreneur logo By Godwin Oluponmile
According to the Centers for Disease Control and Prevention, 61 million adults in the United States live with a disability, and the World Health Organization has detailed in its World Report on Disability that 15 percent of the planet’s population struggles with some form of disability. With a focus on UK consumers specifically, the most recent (2019) Click-Away Pound Report research found that more than four million people in that country “…abandoned a retail website because of the barriers they found,” at a cost to retailers and other sellers of £17.1 billion ($22.3 billion).
If your business is online, it may experience injury even beyond such missed sales opportunities if those who are disabled can’t access its website. If it was not built in compliance with the Americans with Disabilities Act Standards for Accessible Design, the result could be legal proceedings, including settlements and penalties.
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