By Brook Zimmatore
As an executive, if your feeds are anything like mine, every time you open LinkedIn, the News App, or your mail client, you are hammered with an onslaught of articles promising to teach you the formula for success, new trends, the latest innovations, industry insights and developments.It’s as if every brand, business and executive is engaged in a race to see who can release the most content, garner the most comments, and receive the most shares. If we don’t steer this ship away from the rocks, I foresee a dystopian future of disorganized content publishing, where every individual is fighting for attention and the screams become so loud that the viewer’s mind just shuts them out. In fact, we are already there now with advertising. News and articles fly out at the speed of light and executives live in fear that someone might beat them to their desired audience. Business journalism and thought leadership markets are oversaturated with content, and consumers can’t hear anything over the shouting. “Read me! Look at me! Love me!” is the flavor of the day.
