By Liviu Tanase
The future of email marketing looks promising. By 2024, more than 4.4 billion people will have an email address. What’s more, 61 percent of consumers say email is their preferred channel to be contacted by companies.Despite recognizing its potential, many small business owners find email marketing daunting. How do you choose the right sending platform? What should your emails be about? Should you wait for your list to grow before you send your first email?
