By Alba Damián
If what you need is to know more about your client or to ensure the success of a new product or service, you can opt for online market research. Its advantages are many: it is no longer necessary to hire personnel to apply questionnaires and process information, project times are shortened, and its cost is significantly lower.
How does it work? Through companies that provide this service through websites. And that for a specific fee or an annual fee allow access to a series of tools to prepare surveys, send them to a database (with emails), and obtain an analysis of the responses obtained.
