By Sarah Smith
If you build it, they will not come. Creating a thriving online community takes a lot of effort, listening, and strategy. But it’s incredibly rewarding.More than mere traffic, an online community has a personality and momentum all its own. It’s a place people come to share and express their passion. Because people feel so strongly about the activity or topic the community is built around, it’s difficult to get their buy-in and easy to alienate them along the way.
