By Jessica Wong
Stewards, champions, advocates, and builders. These are some of the new archetypes marketers are embodying. We’re doing far more than sales, promotion, and brand building. We’re driving innovation, bolstering capabilities and assuming responsibility for company growth.We’ve all been forced to take on the unexpected over the past year and a half. It can be tricky to make sense of things when even fundamental daily norms are disrupted. Yet, we’re beginning to see a certain pulse within the turbulence.
