While in its simplest form, the concept of manufacturing may convey the thought of creating and selling a product, today’s connectivity has led to further opportunities. For manufacturers, that includes windows opening to new revenue streams. The trend encompasses changing preferences among consumers as well, including benefits that come from services such as subscriptions and warranties.
For companies like Illuminate Labs, a supplement company which uses a third party to test its products, that has meant a shift into the advertising world.
