Godiva Moves Beyond Chocolate to Open 2,000 Cafes

Godiva Moves Beyond Chocolate to Open 2,000 Cafes
Executive chef Thierry Muret arranges a pastry display at Godiva's new cafe in N.Y., on April 16, 2019. Bebeto Matthews/AP Photo
The Associated Press
Updated:

NEW YORK—Godiva is looking beyond its iconic gold gift box of chocolates.

The Belgium confectioner is rolling out 2,000 cafes over the next six years that will serve a complete menu of items like the croiffle, a croissant and waffle hybrid that’s stuffed with fillings like cheese or chocolate and pressed on a waffle iron.