Gap Cofounder Doris Fisher Dies at 94; Helped Grow Jeans Store Into Fashion Powerhouse

She drew on the idea of the ‘generation gap’ to name the brand, which began with one San Francisco store in 1969 and grew to revolutionize fashion retail.

Gap cofounder Doris Fisher (R) walks onstage with then-California First Lady Anne Gust Brown during the California Hall of Fame Induction ceremony in Sacramento on Dec. 8, 2011. Hector Amezcua/Pool/Reuters

Doris Fisher, cofounder of Gap Inc., the longtime American clothing brand known for casual, affordable family fashions, has died at 94.

The news was announced by Richard Dickson, Gap president and CEO, in a May 4 company statement. He referred to Fisher as “a true original.”