GameStop Enters NFT Market

GameStop Enters NFT Market
Pedestrians pass a GameStop store on 14th Street at Union Square in Manhattan, New York, on Jan. 28, 2021. John Minchillo/AP Photo
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New reports indicate that GameStop has taken steps to develop a marketplace for non-fungible tokens (NTFs), marking the latest development in its ongoing effort to transform its core business.

A source familiar with the matter told The Wall Street Journal that the video game retailer has hired over twenty people to facilitate the creation of “an online hub for buying, selling, and trading NFTs of virtual videogame goods such as avatar outfits and weapons.”