Fox Corp., one of the largest U.S.-based media companies, has launched a blockchain platform that will allow firms to track how their content is being used online and users to verify the source of what they see.
The Verify platform, developed in conjunction with blockchain company Polygon Labs, aims to be a game changer for online media, allowing users to verify content history and original sources through an open-source protocol. In theory, it will operate as an internet database of media content that’s cryptographically signed to establish the content’s origin and history.
