A former Anheuser-Busch executive is warning that the Bud Light boycott isn’t going away anytime in the near future after the brand reported yet another decline in sales amid the backlash over its decision to engage in an advertising campaign with transgender activist Dylan Mulvaney.
“Consumers feel like they’re having an impact. And every single week these sales numbers are being reported, and they’re getting worse and worse every single week. So I see this continuing to drag on until Bud Light makes a comment about what they stand for and what customers they’re going to serve,” former Anheuser-Busch executive Anson Frericks told Fox News on Friday.
