Ford Hikes Mexico-Built Vehicle Prices as Tariffs Take Hold, But Keeps Discount Through July 4

The automaker said it’s absorbing part of the 25 percent import levy and continues offering discounts on impacted models through Independence Day.

A Ford automobile logo displayed during the New York International Auto Show Press Preview in New York, on April 16, 2025. Shannon Stapleton/Reuters

Ford Motor Co. has increased prices on several Mexican-built vehicles by $600 to $2,000, citing a combination of standard midyear pricing adjustments and new U.S. auto tariffs.

The price hikes apply to the Maverick pickup, Bronco Sport SUV, and Mustang Mach-E crossover, with affected vehicles expected to reach dealerships in late June, a company spokesperson told The Epoch Times in a written statement.

“This is our usual mid-year pricing actions combined with some tariffs we are facing,” said Ford spokesman Said Deep. “We have not passed on the full cost of tariffs to our customers. Our approach throughout this evolving situation continues to be doing what’s right for our customers–and our business.”

Ford has not disclosed how much of the price hike can be attributed to the Trump administration’s new tariff policy, which imposes a 25 percent levy on many foreign-built vehicles and parts. Despite the added costs, Said noted that Ford is continuing its employee-pricing discount campaign through the beginning of July, including on Mexican-built models.

“While we amended prices, this does not impact vehicles in dealer inventory,” the spokesperson said. “Our employee pricing program–From America, For America—continues through July 4th and our dealers have great stock and plenty of vehicles for our customers to choose from.”

The move comes as Ford on Monday estimated that tariff-related costs will reduce its earnings by around $1.5 billion through 2025. The company said it has suspended its full-year outlook pending further guidance on trade policy, citing tariff-related uncertainty.

Executives said higher U.S. content gives Ford a competitive edge under the new tariff policy, which targets foreign-built vehicles and parts. Ford CEO Jim Farley said on a conference call with analysts that the company assembled more than 300,000 more vehicles in the United States than its closest competitor.

“It’s still too early to fully understand our competitors’ responses to these tariffs,” Farley said on the call.

“It’s also early to gauge the related market dynamics, including the potential industrywide supply chain disruptions and the impact of Ford’s domestic manufacturing advantages. And as a result, we’ve decided to suspend our guidance.

“It’s clear, however, that in this new environment ... automakers with the largest U.S. footprint will have a big advantage, and boy, is that true for Ford. It puts us in the pole position.”

Ford on Monday reported first-quarter adjusted earnings of $1 billion, beating expectations despite a 4.9 percent year-over-year drop in revenue.

On the call with analysts, Farley said Ford is evaluating near-term steps to boost the use of U.S.-made parts across its lineup, including the F-150, Mustang, Taurus, and electric and hybrid models.

As part of that shift, Ford has halted vehicle exports to China but will continue using the country as a trade hub for countries in the Asia-Pacific region and other markets with favorable U.S. trade ties.

“Looking ahead, even though nearly 80 percent of our parts that we use in the U.S. are USMCA compliant, we are looking for opportunities where it makes sense to develop local supply chains,” Farley said. “Relative to adding manufacturing capacity in the U.S., for Ford, this is a continuation, not a course correction.”

President Donald Trump has said that one of the objectives of the new tariff policy is to encourage domestic manufacturing.