Ford, GM Warn Dealers Who Charge More Than Suggested Retail Price

Newly manufactured Ford Motor Co. F-150 pick-up trucks are seen waiting for missing parts in Dearborn, Mich., on March 29, 2021. Rebecca Cook/Reuters

Ford and General Motors (GM) recently warned car dealerships to stop the practice of price gouging beyond the manufacturer’s suggested retail price (MSRP), with consequences including losing access to new vehicle models.

Andrew Frick, Ford’s vice president of sales in U.S. and Canada, sent a letter to dealerships on Jan. 7 noting that some customers who are already on the reservation list for Ford’s upcoming 2022 F-150 model car have been asked to make additional deposits or payments.