Ford CEO Says ‘Employee Pricing’ for Everyone Will Continue Amid Auto Tariffs

Jim Farley, the chief executive, did not say whether the company will increase prices after the employee pricing offer ends..

Ford CEO Jim Farley poses for a photo at the launch of the all-new electric Ford F-150 Lightning pickup truck at the Ford Rouge Electric Vehicle Center in Dearborn, Mich., on April 26, 2022. Bill Pugliano/Getty Images

Ford CEO Jim Farley on Wednesday said that a new company policy to extend “employee pricing” to all Ford customers will continue amid uncertainty over auto tariffs.

Speaking with CNN on Wednesday morning, the U.S. auto giant’s chief executive said that the employee pricing for car buyers will last until July 4 to encourage sales to potentially nervous consumers due to new tariffs on auto imports.