Ford CEO Admits ‘Reality Check’ When He Took Electric F-150 Truck on Road Trip

Ford CEO Jim Farley admitted he experienced a “reality check” when he made a cross-country road trip in a Ford electric F-150.

Ford CEO Jim Farley poses with the all-electric Ford F-150 Lightning pickup truck during the unveiling at the company's world headquarters in Dearborn, Mich., on May 19, 2021. Rebecca Cook/Reuters

Ford CEO Jim Farley admitted he underwent a “reality check” when he tried to make a cross-country road trip in the Ford electric F-150.

“Charging has been pretty challenging,” Mr. Farley said in a video on X, formerly known as Twitter. “It was a really good reality check of the challenges of what our customers go through and the importance of fast charging and what we’re going to have to do to improve the charging experience.”