Ferrari Shares Fall Following Electric Vehicle Debut

The Luce, which departs sharply from Ferrari’s traditional image of two-seat, combustion-engine sports cars, got a cold reception.

Ferrari's first fully electric car, the 'Luce,' in this handout image obtained by Reuters after the luxury sports car maker unveiled the model, on May 25, 2026. Ferrari/Handout via Reuters

Ferrari, a brand long synonymous with roaring red race cars, has unveiled its first fully electric vehicle—and not everyone is impressed.

The Italian carmaker introduced the Luce, which means “light” in Italian, on May 25 at a launch event in Rome. Ferrari described the name as one that “evokes clarity and direction.”