Ferrari has signed a multi-year agreement with Velas Network, a Swiss company involved in blockchain technologies and cryptocurrencies, to create digital content for the iconic Italian luxury sports car manufacturer.
Based on the deal, Velas Network will be a premium partner of the automaker starting next season. Velas will be the title sponsor of the Ferrari Esports Series and their eSport team. Founded in 2019, the company is reportedly a global player in the non-fungible token (NFT) marketplace. Details regarding the digital content, which will be produced by Velas for Ferrari, have not yet been revealed.
