Building a business can leave you feeling lonely. Week after week, through all the ups and downs, you start to doubt yourself. You’re tempted to give up. When you’re frustrated, maybe you sign up for a webinar, or pick the most recent bestselling book on productivity, or buy a new tool that will help you improve your marketing funnel.
But most of the time, there’s a problem beneath your problem. If you’re being honest, you simply don’t believe you have what it takes. You need confidence. As business owners and creatives and makers, we need confidence more than we need the latest best practice, or new branding, or better data. Because confidence gives us the drive to keep getting out of bed to go at it again. Confidence gives us courage to take risks. Confidence gives us endurance for the long haul.
