A top industry analyst said Thursday that Bud Light likely will not fully recover its losses in 2024 amid a sustained boycott after the brand engaged with a transgender social media influencer.
Bump Williams, president and CEO of Bump Williams Consulting, told CNN that the brand still continues to face consistent year-over-year losses, saying that its distributors “still feel insulted, slighted and minimized by corporate’s lack of apology and insensitive comments about how little Bud Light’s volume has had on their global business and volume trends.”
