By Sid Peddinti
Trademarks are a type of intellectual property that has a commercial purpose. Intellectual property is a business asset that includes “intangible” creations of the human mind—in other words, assets that you cannot feel or touch. There are four types of intellectual property that are recognized in the United States: trademarks, patents, copyrights, and trade secrets.Trademarks are logos, catch-words, slogans, images, or even smells that help a business stand out in the market, avoid confusion with similar brands, and help the consumer instantly identify a business. In short, they are highly valuable business assets that can be identified and registered with the government to deter copycats, distinguish a brand and, to a certain level, even control the behavior of competitors.
