Discount store chain Dollar Tree is raising the maximum price limit of items sold at its shops to $7 as outlets saw an increase in traffic from relatively wealthy shoppers amid elevated inflation.
In 2023, Dollar Tree saw “strong gains in traffic and market share,” CEO Rick Dreiling said during an earnings call on March 13. He credited this to the company’s “ability to attract new and higher-income customers.” Dollar Tree added 3.4 million new customers last year, “mostly from households earning over $125,000 a year.”
