Disney Teams Up With ‘Gender-Fluid’ Influencer to Market Women’s Attire

The Walt Disney Co. has teamed up with “gender-fluid” TikTok influencer Seann Altman to promote products from its Disney Style division.

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Disney Teams Up With ‘Gender-Fluid’ Influencer to Market Women’s Attire — Magic Kingdom Park is pictured in this handout photo provided by Walt Disney World Resort, on Oct. 8, 2014. Matt Stroshane/Walt Disney World Resort via Getty Images

By Samantha Flom

8/10/2023Updated: 8/10/2023

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The Walt Disney Co. is doubling down on its stance on LGBT politics.

Undeterred by the recent backlash experienced by Anheuser-Busch and Target for similar marketing strategies—and its own tumbling stock price—the House of Mouse has teamed up with “gender-fluid” TikTok influencer Seann Altman to promote products from its Disney Style division.

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