By Robert Finlay
For more than two decades, corporate executives and business owners have been obsessed over capturing as much data as possible, from clients, employees, suppliers, developers, and other relevant sources. Due to the relatively modest volume of data created at the time, whoever held the most data had the greatest competitive advantage. But the thing that has changed in the data space between then and now is abundance.According to the International Data Corporation, more than 59 zettabytes of data were created in 2020—30 times greater in volume than generated just 10 years ago. The sheer amount of data available has exploded, much more than any single company can handle. As a result, how a company consumes data is a more significant determinant of success than how much data they collect.
