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Cracker Barrel Marketing Expert Resigns From Board After Failed Rebrand

Dávila’s departure from the company is a partial win for Cracker Barrel investor Sardar Biglari.
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Cracker Barrel Marketing Expert Resigns From Board After Failed Rebrand
A Cracker Barrel Old Country Store logo in Harlingen, Texas, on Sept. 15, 2025. The Epoch Times
Jacki Thrapp
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A board member who was part of Cracker Barrel’s controversial and short-lived rebrand has resigned.

Multicultural marketing expert Gilbert Dávila stepped down from his seat on the board of directors for Cracker Barrel Old Country Store Inc. on Nov. 20 as shareholders voted to shrink the governing body from 10 to nine directors.

Jacki Thrapp
Jacki Thrapp
Author
Jacki Thrapp is an Emmy® Award-winning journalist based in Nashville. She previously worked at The New York Post, Fox News Channel and has written a series of Off-Broadway musicals in NYC. Contact her at [email protected]