Consumers Fight Persistent Inflation by Trading Down to Cheaper Products

Corporate America warns ’the consumer is under pressure.’
Consumers Fight Persistent Inflation by Trading Down to Cheaper Products
Shoppers look at clothes while others walk around Twelve Oaks Mall in Novi, Mich., on Nov. 24, 2023. Emily Elconin/Getty Images
Andrew Moran
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Consumers are combating sticky and stubborn inflation by trading down for cheaper goods and services across various categories, including groceries, according to new data by Adobe Analytics.

Trading down—adjusting the type or quantity of purchases for lower pricing and better value—has become more common in recent years.

Andrew Moran
Andrew Moran
Author
Andrew Moran has been writing about business, economics, and finance for more than a decade. He is the author of "The War on Cash."
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