Campbell’s to Remove Synthetic Colors by Mid-Fiscal 2026

Despite missing earnings expectations, the company’s shares closed up by more than 7 percent.
Campbell’s to Remove Synthetic Colors by Mid-Fiscal 2026
Cans of Campbell's Tomato Soup are seen on a supermarket shelf. Chris Helgren/Reuters
Mary Prenon
Mary Prenon
Freelance Reporter
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On the heels of announcing its fourth-quarter fiscal 2025 earnings at $2.32 billion, The Campbell’s Company reported that, starting in the second half of fiscal 2026, which starts on Aug. 4, it will no longer use synthetic food dyes in any of its food or beverage products.

“These are a few examples of how this consumer-led approach informs how we work across our leadership brands in both divisions, ensuring we bring forward offerings that resonate with consumers and their evolving preferences,” Campbell CEO Mick Beekhuizen said during the company’s earnings call. “Our use of these colors is limited.”
Mary Prenon
Mary Prenon
Freelance Reporter
Mary T. Prenon covers real estate and business. She has been a writer and reporter for over 25 years with various print and broadcast media in New York.