Building Community Is Good Business

As business leaders, when we are able to reinvest into our communities and the people in them that we serve, wonderful things happen

A stock photo of a corporate business meeting. Pixabay

By Tim Murphy

In decades past, advertising used to be the predominant form of businesses communicating with and attracting a large number of customers. While still crucial, today, advertising has taken a backseat to the attention a business or brand can receive by doing good for their community and those in it. That attention, when generated for (and from) the right reasons, can provide business leaders and professionals with the positive recognition they need to not only retain and acquire more loyal customers, but also the positive recognition necessary for any brand to continue growing as a successful business in today’s world.

Related: Why Philanthropy is Good Business

Doing Good Helps Foster Impactful Relationships

Whenever a business begins brainstorming ways for how it can do good in its community, the best place to start is by addressing concerns members in that community have. For instance, are its public schools under-supplied? Are there animal shelters or sanctuaries in need of charitable donations? By pinpointing ways in which a business can do good in its community in such a way that provides the maximum positive impact possible to the members of that community, those individuals begin to take notice and respond in kind.