Bud Light Wins Back Some Boycotting Customers Amid Transgender Fiasco, Survey Claims

Another analyst gave Bud Light a grim prognosis, saying there would be “no recovery” for the beleaguered brand.

Bud Light, made by Anheuser-Busch, sits on a store shelf in Miami, Fla., on July 27, 2023. Joe Raedle/Getty Images

A survey has found that Bud Light has allegedly won back 15 percent of Americans who had boycotted the brand after it engaged with a transgender influencer.

An analysis from Deutsche Bank found that the proportion of Bud Light drinkers who say they are not likely to purchase the beer dropped in July. So far, only 19 percent of surveyed beer drinkers said they will not purchase Bud Light, down 21 percent in July.