Bud Light Encounters Major New Sales Blow

An earnings report paints a grim picture for Bud Light in the United States.
Bud Light Encounters Major New Sales Blow
Bud Light, made by Anheuser-Busch, sits on a store shelf in Miami, Fla., on July 27, 2023. Joe Raedle/Getty Images
Jack Phillips
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Anheuser-Busch InBev, the parent company of Bud Light, said on Oct. 31 that the company’s U.S. revenue for the third quarter fell 13.5 percent in a sign that Bud Light’s promotion with a transgender influencer continues to weigh on sales.

“Revenue declined by 13.5 percent with revenue per [hectoliter] increasing by 4.9 percent driven by revenue management initiatives,” the brewing giant said in a statement. It also noted a 17.6 percent decline in sales to wholesalers and a decline of 16.6 percent for sales-to-retailers.

Jack Phillips
Jack Phillips
Breaking News Reporter
Jack Phillips is a breaking news reporter who covers a range of topics, including politics, U.S., and health news. A father of two, Jack grew up in California's Central Valley. Follow him on X: https://twitter.com/jackphillips5
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