Anheuser-Busch InBev, the parent company of Bud Light, said on Oct. 31 that the company’s U.S. revenue for the third quarter fell 13.5 percent in a sign that Bud Light’s promotion with a transgender influencer continues to weigh on sales.
“Revenue declined by 13.5 percent with revenue per [hectoliter] increasing by 4.9 percent driven by revenue management initiatives,” the brewing giant said in a statement. It also noted a 17.6 percent decline in sales to wholesalers and a decline of 16.6 percent for sales-to-retailers.
