Bud Light Sales Slump Deepens as Fallout From Transgender Controversy Continues

Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. Rob Carr/Getty Images

The latest industry figures show that Bud Light’s sales slump deepened into June as the fallout from the brand’s engagement with transgender influencer Dylan Mulvaney continues to strain the brand’s bottom line.

Sales volumes of Bud Light plunged by 24.4 percent in the week ended on June 3, according to Nielsen IQ sales data via Bump Williams Consulting.