Bud Light sales have been hit the hardest in North and South Carolina as the beer brand has dealt with a multi-month fallout after it promoted transgender influencer Dylan Mulvaney, according to a report from data company, Union.
Between April and June 30, Bud Light’s sales shared fell by 12.5 percent, or 6.9 points, from 19.4 percent to 12.5 percent, according to the firm in a report on July 19. The report noted the boycott saw the least impact in California.
