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Bud Light Sales Crash Amid Boycott Over Pro-Trans Partnership

Bud Light Sales Crash Amid Boycott Over Pro-Trans Partnership
Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. Rob Carr/Getty Images
Tom Ozimek
Tom Ozimek
Reporter
4/25/2023|Updated: 4/25/2023
0:00

Retail sales of Bud Light crashed amid calls for a boycott in the weeks following the brand’s partnership with transgender influencer Dylan Mulvaney, according to a beer industry report.

Tracking data on Bud Light sold in places like supermarkets and liquor stores—known as scanner volumes—fell by double digit percentages during the first two weeks of the Mulvaney controversy.

Tom Ozimek
Tom Ozimek
Reporter
Tom Ozimek is a senior reporter for The Epoch Times. He has a broad background in journalism, deposit insurance, marketing and communications, and adult education.
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Related Topics
trans
Bud Light
Dylan Mulvaney
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