Bud Light Hits New Weekly Sales Low After Dylan Mulvaney Boycott

Bud Light Hits New Weekly Sales Low After Dylan Mulvaney Boycott
A six pack of Bud Light sits on a shelf for sale at a convenience store in New York City on July 26, 2018. Drew Angerer/Getty Images
Jack Phillips
Updated:

Bud Light’s woes don’t appear to be subsiding anytime soon as the latest data show the light beer firm saw another weekly decline after it decided to engage in a promotional effort with a transgender TikTok influencer.

Data from Bump Williams Consulting and NielsenIQ show that sales for Bud Light are down 28.5 percent year-over-year for the week ending June 17, according to the New York Post. That’s a decline of about 2 percentage points from the week ending June 10, when sales dropped 26.8 percent, Bump Williams’s data show.
Jack Phillips
Jack Phillips
Breaking News Reporter
Jack Phillips is a breaking news reporter who covers a range of topics, including politics, U.S., and health news. A father of two, Jack grew up in California's Central Valley. Follow him on X: https://twitter.com/jackphillips5
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