Bud Light Gets More Bad News as Modelo’s Sales Soar

Modelo Especial is now the top-selling beer in the United States, surpassing Bud Light whose popularity has diminished in the midst of a lengthy boycott.

Bud Light, made by Anheuser-Busch, sits on a store shelf in Miami, Fla., on July 27, 2023. Joe Raedle/Getty Images

Modelo Especial is now the top-selling beer in the United States, surpassing Bud Light, whose popularity has plummeted in the midst of a lengthy boycott.

Data from Nielsen IQ shows Modelo Especial’s sales at beer and grocery stores surpassed Bud Light’s for the entire year, according  to CNN. Modelo got 8.34 percent share of dollars spent on beer, as compared to 8.28 percent for Bud Light from the start of 2023 to Aug. 12.