Bud Light Could Lose Top Spot as ‘King of Beers’ in August: Analyst

Bud Light suffered another weekly sales plunge months after the company engaged in a promotional campaign with a transgender influencer.

Cans of Bud Light chill in a refrigerator in Oakland, Calif., on April 28, 2023. Jeff Chiu/AP Photo

Bud Light suffered another weekly sales plunge months after the company engaged in a promotional campaign with a transgender influencer, according to sales data.

The Anheuser-Busch brand saw sales drop by 26.8 percent for the week ending July 22, according to data from industry analyst Bump Williams, citing NielsenIQ. During the previous week, sales dropped 26.1 percent.