Bud Light Boycott Over Trans Activist Dylan Mulvaney Ad Campaign Has ‘Legs,’ Analyst Says

Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards on September 19, 2019, in Baltimore. Photo by Rob Carr/Getty Images

The boycott of Bud Light following an ad campaign featuring transgender activist Dylan Mulvaney appears to be having an impact, industry analysts say.

“This boycott seems to have more legs than most,” Justin Kendall, editor of beer industry trade publication Brewbound, told the New York Post on Tuesday. “It started out as a conversation on social media and has breached into mainstream media.”