Bankrupt Pier 1 To Become an Online Retail Outlet

Bankrupt Pier 1 To Become an Online Retail Outlet
Merchandise is offered for sale at a Pier 1 imports store that is slated to close in Chicago, Ill., on Feb. 18, 2020. Scott Olson/Getty Images
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Bankrupt Pier 1 Imports is winding down its brick-and-mortar operation, but its brand name will survive online.

Retail Ecommerce Ventures (REV), an investment firm that buys beleaguered brands, is paying $31 million for the moribund home goods retailer’s name and intellectual property. The aim is to reboot Pier 1 online and create a “robust ecommerce future for the brand,” the firm said Friday.