Balenciaga Sues Producers of Ad Campaign for $25 Million Amid Public Backlash

Balenciaga issues apologies on Instagram over its Balenciaga Objects and Spring 23 collection ad campaigns, on Nov. 22, 2022. Screenshots via The Epoch Times

Fashion house Balenciaga has filed court papers announcing a $25 million lawsuit against production company North Six, Inc. and its agent, set designer Nicholas Des Jardins, amid public outcry over two of its recent ad campaigns.

In a two-page summons (pdf) filed Friday in New York State Supreme Court for the County of New York, Balenciaga stated it was seeking redress for “extensive damages” that North Six and Des Jardins “caused in connection with an advertising campaign Balenciaga hired them to produce.”