Apple Shareholders Vote to Keep DEI

Trump called on Apple to “get rid of DEI rules” after the vote.

Apple CEO Tim Cook at an event at Apple Park in Cupertino, Calif., on March 8, 2022. Brooks Kraft/Apple Inc./Reuters

Apple shareholders overwhelmingly rejected a proposal to end the company’s diversity, equity, and inclusion (DEI) initiatives at their annual meeting on Feb. 25.

More than 97 percent of the votes cast were against the proposal asking Apple to “cease DEI efforts,” according to a regulatory filing submitted to the U.S. Securities and Exchange Commission.