ANALYSIS: Why Transgender Ad Campaign Could Be Bad News for Bud Light

A six pack of Bud Light sits on a shelf for sale at a convenience store in New York City on July 26, 2018. Drew Angerer/Getty Images

Despite mockery from some mainstream media outlets about the conservative-led backlash to Bud Light’s recent ad campaign featuring a transgender influencer, it appears that Americans broadly support such measures.

A poll released Tuesday found that some 54 percent of all Americans strongly support or somewhat support a boycott of Anheuser-Busch. Only 30 percent strongly oppose or somewhat oppose such a move.