In recent months, Amazon has been shutting down numerous Chinese e-commerce accounts for non-compliant operations. Cindy Tai, vice president of Amazon global and head of Amazon global store Asia Pacific region, confirmed at a recent event in Hangzhou that during the past six months they had suspended the sales rights of 600 Chinese brands affecting nearly 3,000 merchant accounts, including some best-selling brands.
According to the Shenzhen Cross-Border E-Commerce Association, these unilateral sanctions caused an estimated loss of more than 100 billion yuan (over $15 billion) to China’s online retail industry.