Amazon Prime Day Set to Lift US Online Sales by $23.8 Billion

Retailers compete for consumer dollars with extended sales, deep discounts, and AI-powered shopping tools during the key summer event.

Amazon employees load packages on carts at an Amazon delivery station in South Gate, Calif., on July 16, 2024. Richard Vogel/AP Photo

Online spending in the United States is expected to surge by $23.8 billion during Amazon’s expanded Prime Day event from July 8 to July 11.

On July 7, Adobe Analytics published a report forecasting that overall online sales will increase by 28.4 percent from 2024. The sales volume will be equivalent to “two Black Fridays,” the report said.