Amazon Launches New Discount ‘Haul’ App to Compete With Temu, Shein

The new digital storefront has its own shopping experience, search, cart, and checkout, allowing customers to build up a ‘haul’ of items at low prices.

Amazon Delivery signage is displayed outside an Amazon.com Inc. delivery hub during Amazon Prime Day in Torrance, Calif., on July 12, 2022. Patrick T. Fallon/AFP via Getty Images

Amazon launched a new online storefront on Nov. 13 called “Amazon Haul” that offers a broad selection of products priced at $20 or less, with most items being under $10.

The U.S. beta launch is available via the Amazon Shopping app. The app features fashion, home, lifestyle, electronics, and other products, all backed by Amazon’s A-to-Z Guarantee.