By Sim Aulakh
With any luck, 2022 promises a continued wave of growth and prosperity. The startup space has been greatly affected by the pandemic, to be sure, but most enterprises have adapted to COVID-19 protocols, and investors have become more optimistic about fueling new businesses. And of course, a startup requires such capital for growth and progression, but what too many fail to recognize is that a robust PR strategy is equally vital.Unlike established brands and companies, startups require more than a press release to be featured in the top-tier news and business media websites, shows, and publications. A good PR strategy will fuel these efforts, certainly, and also go a long way toward cheering investors. Most startups are faced with the key issues of raising funding, recruiting talent, and growing a customer base, but comprehensive PR addresses these concerns, too, as well as increasing backlinks to a website, which raises brand awareness. A startup can also use PR to boost its unique selling point. Too often, however, people leave PR for the end, and a late, weak, or laissez faire approach will end up costing far more than you might even imagine, so get planning now.
