6 Ways to Make a Bad First Impression During Business Outreach

Cold calling is not for everyone—and that's where automated outreach comes in. But what is the impact on your brand?

Pexels

By Mario Peshev

As an introvert, I’ve spent the majority of my entrepreneurial life mastering the techniques of inbound marketing.

But avoiding outreach forever isn’t sustainable—especially in the early days where SEO is practically non-existent and your social-media followers primarily represent your “friends and family” circle.